Interpretation of Amazon's Order Processing Capacity Setting Policy

Important notice: Amazon will implement the new policy of automatic order processing capacity setting on the seller platform, and postpone the policy entry into force from February 7 to February 24. This policy will automatically set a minimum order processing capacity threshold based on the average daily order volume of the seller in the past 30 days, aiming to optimize the buyer experience and platform operation efficiency, and reduce order delays or backlogs caused by processing capacity estimation deviations.

Interpretation of the key points of Amazon's new policy

Automatic threshold setting

Amazon will automatically calculate the minimum order processing capacity based on your historical order data and the average daily order volume of the seller in the past 30 days, and recalculate and automatically adjust your minimum order processing capacity threshold every week.

Dynamic adjustment

If the order processing capacity set by the seller is lower than the minimum threshold calculated by the system, Amazon will automatically adjust the threshold to make it closer to the seller's actual processing capacity.

Manual adjustment permissions

Sellers can still manually set a higher processing limit in the order processing settings.

Order processing function

This feature allows you to set a daily maximum limit on the number of orders that can be processed. Once the limit is reached, buyers will see a one-day extension of the delivery promise, giving you extra processing time to avoid delayed shipments.

Scope of application

This feature is only applicable to standard and free economy shipping, not Premium Shipping or seller-delivered Prime orders.

The impact of Amazon's automatic order processing settings on sellers

Advantages: Reduce the risk of delayed shipments due to sudden increases in order volume, provide more accurate delivery time estimates, and improve customer satisfaction.

Challenges: Some sellers are concerned that the automatically set threshold may not fully match their actual processing capacity, and the new policy may inhibit sales growth, especially when the order volume suddenly increases significantly, which may lead to the loss of sales opportunities. With the intensification of competitive pressure, large sellers are more likely to improve their order processing capabilities and obtain more traffic and orders due to their advantages in capital, manpower, and supply chain, while small sellers face greater challenges. Encouraging "rolling inwards", sellers may feel pressure to increase the daily order processing volume to raise the threshold and avoid restrictions.

How to deal with the new policy of automatic setting of order processing?

Flexibly adjust order processing limits

Pay close attention to your own order processing situation, and manually adjust order processing limits in a timely manner according to actual business capabilities and market dynamics. When the order volume is expected to increase significantly (such as viral product recommendations or seasonal demand surges), increase the order processing limit in advance to avoid missing sales opportunities due to automatic threshold restrictions.

Optimize logistics and distribution

Choose a logistics partner with an efficient distribution network, good service reputation and stable transportation capacity to ensure that the goods are delivered to consumers in a timely and accurate manner. As a professional international order fulfillment service provider, Chinadivision provides one-stop warehousing and logistics solutions to help sellers deliver goods to global customers quickly and safely.

Strengthen data analysis

Use the data analysis tools provided by the Amazon platform and third-party data analysis software to understand the order volume trends of different time periods and different products, arrange manpower, material resources and inventory in advance, and ensure sufficient capacity to process orders.

Choose Chinadivision to make your order fulfillment more efficient

Chinadivision provides the following services to help you cope with Amazon's new policy:

Intelligent warehouse management: flexible warehouse solutions that support the storage of small products and large items.

Precise sorting and packaging: advanced management systems and intelligent algorithms ensure that orders are delivered to customers accurately.

Fast logistics and delivery: cooperate with major global carriers to provide cost-effective transportation services.

Real-time order tracking: 24/7 online dashboard allows you to manage international logistics anytime, anywhere and track order status in real time.

Don't let Amazon's new policy limit your sales potential. In the face of Amazon's new policy, choose Chinadivision as your order fulfillment partner, let us work together to meet challenges, seize market opportunities, and achieve sales growth together. Contact us now to start an efficient and safe logistics journey!