2025 Amazon Prime Day Promotion Submission and Logistics Guide
Amazon Prime Day is a long-awaited event for sellers and customers, providing exclusive offers and discounts for Prime members. As Prime Day 2025 approaches, it is crucial for sellers to understand how to submit promotions and maximize sales.
Table of Contents
Prime Day Schedule
Amazon Prime Day 2025 is expected to have two time periods:
July 15 July 16: This is the first Prime Day in 2025, which will last for two days and will provide exclusive discounts on various products.
October 7 October 8: This is the second Prime Day in 2025, which will also last for two days and mainly provide discounts for early holiday shopping.
Amazon Prime Day Historical Performance
Based on the data of previous years, the sales performance of Amazon Prime Day is amazing. For example, more than 100,000 items were purchased every minute in 2022; the first-day performance in 2023 broke Amazon's historical record; and third-party sellers around the world sold more than 200 million items in 2024.
Preparing for Prime Day
- Product selection plan
Sellers should conduct in-depth analysis and planning of their own products, and select the most competitive and popular products as the main products of Prime Day.
- Logistics plan
Actively prepare inventory and arrange logistics plans. According to sales data and consumption trends in previous years, reasonably estimate this year's demand to avoid out-of-stock situations.
- Promotion plan
Submit promotions covering Prime Day on the seller platform. Optimize the product details page in advance to ensure that the pictures are clear and the copywriting is attractive, which can fully demonstrate the advantages and characteristics of the product.
Attention and optimization after promotion submission
Logistics guarantee
Sellers need to pay close attention to the FBA deadline to ensure that the warehouse is completed before this time point, and give priority to faster logistics methods such as air transportation. Ensure that FBA warehouse entry is completed and understand the return policy.
Operational guarantee
Sellers need to ensure that accounts, advertisements, promotions, and product detail pages are all operating healthily. Combined with the brand flagship store evaluation report, optimize brand promotion strategies.
Traffic optimization
Use promotions, advertisements, and off-site traffic tools to prepare early traffic reserves for key peak season products.
Brand optimization
Optimize brand flagship stores and A+ pages to increase brand awareness before the peak season arrives.
Promotion review and follow-up strategies
Inventory management
Clear or replenish inventory according to product strategies and prepare for new product promotions.
Promotion review
Summarize traffic, conversion, and repurchase strategies to optimize brand performance.
Return processing
Understand the return policy, recommend joining the official return program, and find cross-border service providers.
Amazon Prime Day in 2025 is an important opportunity to increase sales and expand brand influence. Sellers should make full use of the resources and tools provided by Amazon, plan and prepare in advance, and ensure success in Prime Day.
Amazon Prime Day is one of the largest sales events of the year, and ensuring fast, efficient, and reliable international logistics is critical for sellers to maximize profits and maintain positive customer reviews. As a trusted third-party logistics (3PL) partner, ChinaDivision offers tailored fulfillment solutions to help sellers avoid delivery delays, inventory shortages, and unexpected shipping costs.
Key Amazon Prime Day Logistics Challenges and Solutions
Inventory Shortages and Restocking Delays
High demand during Prime Day can quickly deplete inventory, leading to missed sales opportunities. Ensure your best-selling items are shipped quickly by using ChinaDivision’s warehouse storage and pre-stocking fulfillment services.
Slow or Expensive International Shipping
Overseas sellers often face higher shipping costs and longer shipping times, making it difficult to meet Amazon Prime’s delivery standards. With strategically located warehouses in China, ChinaDivision offers cost-effective shipping solutions through express, air, and ocean freight consolidation.
Customs Clearance Delays
Increased shipments during Prime Day can lead to customs backlogs and clearance delays. You can ensure your shipments clear customs quickly and easily by having ChinaDivision’s experienced team take care of customs declarations.
Amazon FBA Inventory Limits
Amazon limits warehouse space for certain sellers, making it difficult for them to stock up enough inventory in advance. Replenish inventory quickly when needed by using ChinaDivision’s FBA preparation services, including labeling, repackaging, and direct FBA shipments.
High Return Rates and Reverse Logistics
The return rate after Prime Day can be high, leading to logistics issues and additional costs. ChinaDivision provides return management and quality control checks to help you handle returns efficiently.
How does ChinaDivision optimize your Amazon Prime Day logistics?
Global Order Fulfillment
Store inventory in our warehouses and ship directly to customers around the world.
Faster FBA Replenishment
Based on forecast results, reasonably arrange goods to enter FBA in batches to spread risks and optimize logistics costs. We prepare and ship your inventory to Amazon distribution centers on time.
Multiple Shipping Options
Choose express, standard or economy shipping to balance cost and speed. Leverage ChinaDivision’s global logistics network to provide sellers with multiple efficient and stable logistics route options to ensure that goods can be delivered to their destinations quickly and accurately. With the help of advanced logistics management systems, real-time monitoring of cargo dynamics and intelligent scheduling of resources to cope with possible logistics peaks.
Customized Packaging and Branding
Personalized packaging can enhance your brand image and stand out. Provide flexible packaging and delivery solutions for different products to enhance the brand experience. At the same time, we recommend the use of environmentally friendly and degradable packaging materials, which not only meet international environmental protection requirements but also enhance the brand image.
Efficient customs clearance and transportation
Rich international logistics experience, quickly deal with complex issues in cross-border transportation.
Real-time order tracking
Provide sellers with real-time logistics tracking services, monitor each batch of goods throughout the process, and ensure timely updates on transportation status.
Seamless return processing
Understand and comply with Amazon's return policy, provide sellers with convenient return processing solutions, and reduce return costs. Reduce losses through worry-free return processing.
Amazon Prime Day 2025 is coming! With ChinaDivision's professional logistics support, ensure that your orders are delivered on time every time.
If you are worried about the logistics issues of Amazon Prime Day, you may wish to get in touch with ChinaDivision. We will provide you with tailor-made logistics solutions based on your specific needs, so that you can easily cope with logistics challenges in this promotion war and achieve a leap in sales performance. We look forward to working with you to create brilliance together!
About the Author: Limi
Limi is a content marketing expert at ChinaDivision, helping businesses and e-commerce sellers navigate the complexities of international shipping by providing actionable tips and comprehensive guides on logistics, shipping, and cargo transportation.