Solution to Crowdfunding Failure to Deliver on Time Due to Product

Oct 25,2023
Industry News
From prioritizing product quality to making crucial shipping method changes, delves into the challenges faced by crowdfunding initiatives and the proactive measures taken to salvage customer satisfaction.

In the dynamic landscape of modern entrepreneurship, crowdfunding has emerged as a transformative force, reshaping the way innovative ideas come to life. With the power to turn dreams into reality, crowdfunding platforms serve as virtual launchpads for a diverse array of projects, from cutting-edge tech gadgets to artistic endeavors. The allure of direct engagement with a passionate community of backers and the potential for financial support have fueled a crowdfunding revolution.

However, beneath the surface of successful campaigns lies a tapestry of challenges, complexities, and lessons learned. The fulfillment and delivery of rewards to backers after successful crowdfunding involves common problems such as delayed shipments, transportation problems, additional costs, etc. These problems will also affect the trust of backers in us. So how can we avoid such problems? , or how to solve this problem?

In this exploration of the crowdfunding realm, we delve into the highs and lows, unveiling the intricacies of navigating through a sea of backers' expectations, production hurdles, and the ever-present quest for excellence. Join us on a journey that goes beyond the funding figures, shedding light on the fascinating world where innovation, commitment, and community converge—the world of crowdfunding.

Special crowdfunding case analysis

The Kickstarter project sponsor (name is temporarily replaced by customer S) said that because the product needed further improvement, he was unable to issue rewards to backers as promised. He and his team attach great importance to product quality, as he said , “We would rather deliver an amazing product late than have a substandard product get into the hands of our backers on time.” With this in mind, they had to push back their shipping dates to accommodate the change.

Causes of the Crowdfunding Delay

  1. Product Improvement: The primary cause of the delay is the commitment to product quality. The project initiator, Customer S, emphasizes the importance of delivering an outstanding product to backers, leading to further improvements before fulfilling rewards.
  1. Quality Over Timeliness: Customer S prioritizes quality over meeting the original timeline. This dedication to providing backers with an excellent product results in a delay in reward issuance.
  1. Shipping Method Change: Originally planning to ship the product by sea, the decision to send rewards by air is made to expedite delivery. This change is due to the potential further delay if the improved product is shipped by sea.

Consequences of the Delay

  1. Backer Disappointment: Backers may be disappointed due to the delay in receiving their rewards, especially if they were expecting them according to the initially communicated timeline.
  1. Logistical Challenges: Changing the shipping method from sea to air may introduce logistical challenges and potentially increase costs. The decision to bear these costs personally reflects a commitment to customer satisfaction.
  1. Communication Importance: Clear and transparent communication becomes crucial to manage backer expectations and minimize the negative impact of the delay.

ChinaDivision's Timely Adjustments

Change in Shipping Method

To reduce waiting time for crowdfunding supporters, the decision is made to switch from sea shipping to air shipping in June. This adjustment demonstrates a commitment to prompt delivery and addresses the potential delay associated with sea shipping.

Focus on Backer Experience

The emphasis on delivering rewards as soon as possible indicates an understanding of the importance of the backer experience in crowdfunding. This focus can contribute to maintaining positive relationships with backers despite the delay.


The communication from Customer S indicates transparency about the reasons for the delay, the decision-making process, and the steps taken to expedite delivery. This transparency is essential for maintaining trust with backers.

The causes of the crowdfunding delay stem from a commitment to product quality, and the consequences include potential disappointment among backers. However, ChinaDivision's timely adjustments, such as changing the shipping method and covering the associated costs, demonstrate a proactive approach to address the delay and prioritize customer satisfaction. Effective communication remains key to managing expectations and rebuilding trust with backers.

Crowdfunding solutions for on-time delivery

Solutions to common status quo issues involved in reward fulfillment and shipping of rewards to backers after successful crowdfunding

  1. Clear Communication: Communicate to supporters early, promptly, and transparently, explaining to them the reasons for any delays and the steps being taken. Post regular updates on project progress.
  1. Plan Ahead: Fully plan production and delivery times before crowdfunding begins to avoid delays. Make sure your team and partners have enough time to complete the work.
  1. Choose a reliable logistics partner: Choose an experienced and reliable logistics partner to ensure that rewards are delivered safely during transportation. Consider offering a tracking service so backers can know the location of their rewards in real time. At the same time, it can handle and solve problems in a timely manner when emergencies occur.
  1. Quality Control: Strict quality control is carried out during the production process to ensure that the final product meets the expected standards. Where possible, provide opportunities for backers to view or preview the product.
  1. Consider additional costs: Avoid backers being blindsided by clearly stating any possible additional costs during your crowdfunding campaign. If there are additional costs, try to provide advance notice and find solutions, such as seeking partners to offer better rates.

By carefully considering these issues and resolving them in a timely manner, you can minimize backer dissatisfaction, safeguard the project's reputation, and ensure that crowdfunding success is reflected not only in the idea and implementation of the project, but also in the support The reward for the recipient is fulfilled.

About the Author: Limi

About the Author: Limi

Limi is a content marketing expert at ChinaDivision, helping businesses and e-commerce sellers navigate the complexities of international shipping by providing actionable tips and comprehensive guides on logistics, shipping, and cargo transportation.