Amazon Prime Big Deal Days 2024 to Be Held in October

With the end of Amazon Prime Day 2024, cross-border e-commerce sellers are about to usher in Amazon Prime Big Deal Days in October. Amazon will hold an exclusive big sale for Prime members for the second time, offering discounts on products in categories such as technology, travel, household essentials, kitchen appliances and beauty as many people start to think about holiday shopping. The sale will be launched simultaneously in 19 countries including the United States, the United Kingdom, Germany, etc., and is seen as a warm-up event for the holiday shopping season.

What is Prime Big Deal Days?

Prime Big Deal Days is an upgraded version of Prime Day - usually a 48-hour sale in October, limited to Prime members, during which brands will discount products to the lowest price of the year. The first Prime Member Promotion promotion was held in 2022, but with a different name.

For sellers, this Prime Big Deal Days is a preview of the year-end promotions. It can be seen as a prelude to the year-end promotions such as Black Friday and Cyber ​​Monday. It is also a good opportunity to accumulate traffic for the holiday shopping festival, and it is also a great opportunity to improve the ranking of the main products. Sellers can effectively improve the ranking of the main products, so as to gain more exposure in the upcoming holiday shopping season. Amazon Seller Platform has opened promotion submissions for Prime Member Promotions, and sellers can submit them through the promotion submission page of the Seller Platform. This event can attract a large number of Prime members and enhance customer loyalty through a high-quality shopping experience.

When is Prime Big Sale Day 2024?

Prime Big Sale Day 2024 will be held in October. Amazon has not yet announced the specific date. In 2022, the retailer's fall Prime Day promotion was held from October 11 to 12; in 2023, the promotion was held from October 10 to 11.

How should sellers prepare for Amazon Prime Member Promotion?

Reasonable promotion planning

Sellers can view promotion submission information through the path "Seller Platform > Advertising > Flash Sale > Create New Promotion".

Optimize product prices

You can adjust prices before the promotion, but they must not be higher than the highest activity price recommended by the system.

Use the ERP system to improve efficiency

Use the ERP system to simplify operational processes and efficiently manage inventory to ensure that you can calmly respond to changes in market demand during the promotion period.

In addition, in order to help sellers simplify operations and manage inventory more efficiently during the peak season, starting from July 1, 2024, the US, European, and Canadian stations will cancel the excess storage fee. Sellers should seize the opportunity to replenish inventory and prepare for the Prime membership promotion and the year-end holiday shopping festival promotion.

In terms of promotions, if sellers do not receive Amazon Prime Big Deal Days promotion (Deal) recommendations, there is no need to worry, because the Deal recommendation is automatically recommended by the system based on the performance of ASIN and is updated every week. It is recommended that sellers check regularly every week and report as much as possible once they see the Deal recommendation.

What is the difference between Prime Big Deal Days and Prime Day?

There is not much difference between the two promotions except for the different promotion time (Prime Day in October and Prime Day in July). Both promotions are open to Prime members only, last for 48 hours, and brands will discount similar products during both promotions. Shoppers can also enjoy limited-time deals and early access offers during both promotions. However, Prime Day is usually more focused on gifting, because October is when people start to think about holiday shopping.

Amazon Prime promotions are divided into different types. For newly launched sellers, even if they are not qualified for Deal recommendation, it is recommended to submit coupons and Prime exclusive discounts to optimize product rankings and strive to gain certain exposure in peak season traffic. At the same time, Amazon's emerging sites such as Australia and Brazil have opened Amazon Prime promotion submissions, and Mexico will soon open submissions.

Which countries participated in Prime Day?

Prime Big Deal Days 2024 will be held in 19 countries: Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, United Kingdom, Turkey and United States.

2024 Amazon Prime Big Deal Days is coming, and it is a time full of opportunities for sellers. By properly planning promotions, optimizing product prices, and using advanced operation management tools, sellers will be able to get the most out of this promotion and lay a solid foundation for the holiday shopping season at the end of the year. Please note that specific promotion details, dates, and participation methods may change. Sellers are advised to pay close attention to the latest official notifications from Amazon for accurate information.

As Amazon Prime Big Deal Days 2024 is approaching, as a seller, preparing and transporting goods in advance is the key to ensuring the success of the event. Faced with the possible peak of orders during the promotion, how to ensure that the goods can be delivered to consumers quickly and accurately? At this critical moment, we strongly recommend that you consider working with Chinadivision, a professional third-party logistics service provider, to escort your order fulfillment.

With its rich experience in e-commerce logistics and a global warehousing network, Chinadivision can tailor logistics solutions for you to effectively alleviate the logistics pressure during the promotion period. At the same time, Chinadivision also provides detailed logistics tracking and data analysis services to help you grasp the logistics dynamics in real time and adjust sales strategies in time. By working with Chinadivision, you can focus on maximizing your sales during the Amazon Prime membership promotion, while we take care of logistics. Let us help you ensure that your products are delivered efficiently and reliably, so that you can meet customer expectations and thrive during this shopping season.

Choosing Chinadivision as your logistics backing will not only significantly improve customer satisfaction, but also achieve steady sales growth during the promotion period. Let us work together to create brilliant results for the Amazon Prime membership promotion in 2024!