Note: Amazon 2025 Prime Member Day Inventory Delivery Notice

Amazon officials have clearly notified: FBA inventory for Prime Day 2025 must be delivered to Amazon's operations center before June 30. Any shipments arriving later than this date may not be able to complete the warehouse processing before the event, which directly affects the listing time and sales performance of the product.

The Prime Member Day event will start on July 8 and last until July 11, for four days. In these short four days, the number of orders on the Amazon platform will surge several times, which is not only a huge test for Amazon's operations center, but also a challenge for sellers' inventory management and logistics transportation.

As a professional international logistics fulfillment service provider, Chinadivision is well aware of the importance of this notice to your business. We hereby inform you of the relevant information and our solutions as follows:

Interpretation of the key points of the Amazon Prime Day notice

Clear warehousing deadline

June 30, 2025 is the deadline for Prime Day inventory to be delivered to the FBA warehouse. If you miss this deadline, the goods may not be processed before the event, which will seriously affect your sales performance on Prime Day.

Peak season operation challenges

During the peak sales season, it is common for Amazon's operation center to slow down, and the processing time will be extended accordingly. This requires you to fully consider the supplier's delay time and transportation time when planning inventory delivery, and reserve enough extra time to deal with various emergencies that may occur.

Inventory management suggestions

Amazon recommends that sellers review past sales patterns, create shipments early, and regularly monitor the inventory performance dashboard to better understand inventory dynamics and arrange replenishment plans reasonably.

Risk Tips:

During the peak season, FBA warehouse processing speeds decrease and the risk of delays increases; international transportation, customs clearance, labeling errors and other issues may cause shipments to be stranded; insufficient sales forecasts or delayed stocking will lead to out-of-stock and missed sales windows.

Why are these deadlines so important?

Peak season congestion: During peak sales seasons such as Prime Day, Amazon's fulfillment centers are under tremendous pressure. Slow processing speeds are common, which will extend the time it takes to receive, process and put your inventory on the shelves.

Prime badge qualification: Missing the warehousing deadline may result in your product not being able to "earn the Prime badge", which will seriously affect the visibility and sales during the event.

Lost sales and wasted advertising spend: If your products are out of stock or not processed in time, you may miss the opportunity for the Prime Day sales surge, and any related advertising spend may be wasted.

FBA capacity limits: Amazon has implemented stricter FBA capacity limits. Shipping in advance can help you ensure the necessary space and avoid potential rejection risks.

Prime Day logistics solutions provided by Chinadivision

As a professional international order fulfillment service provider, Chinadivision has formulated a full-link response strategy for the peak period of Prime Day to help sellers efficiently enter warehouses and fulfill orders stably:

FBA dedicated line accelerates warehouse entry

Provide multiple transportation methods such as air transportation, express delivery, and sea freight; give priority to FBA shipments to ensure that they are completed before June 30; provide one-stop processing of FBA Prep services (labeling, packaging, boxing, and appointment for warehouse entry).

For time-sensitive goods, we can give priority to air transportation to ensure that the goods arrive quickly; for cost-sensitive goods, we provide economical and affordable sea transportation solutions, and reasonably arrange transportation time to avoid delays.

Intelligent inventory forecasting and batch shipment

Based on historical sales and category trends, assist sellers in formulating stocking plans; support batch shipment + rolling replenishment to reduce inventory backlogs and storage costs.

Multi-platform order synchronization and fulfillment

Support automatic synchronization of orders from platforms such as Amazon, Shopify, eBay, and WooCommerce; can implement FBA and FBM mixed fulfillment strategies to flexibly respond to inventory fluctuations.

Real-time tracking and abnormal warning

Provide full-process logistics tracking and warehouse status monitoring; if there is a delay or abnormality, the system will automatically warn and assist in handling. We have an advanced logistics tracking system that can monitor the transportation status of goods in real time, including the location of the goods, transportation progress, estimated arrival time and other information. You can check the dynamics of the goods at any time through our online platform to understand the latest situation of the goods.

Value-added service guarantee

If you need temporary warehousing during the transportation of goods, we can provide you with safe and reliable warehousing services. Our warehouse is well-equipped and well-managed to ensure the safety and integrity of the goods.

Seller FAQ

Is it too late to ship now to catch up with Prime Day?

Use Chinadivision's FBA expedited channel immediately, give priority to air or express channels, and start FBA Prep service simultaneously.

Worried about the FBA warehouse bursting, can it be shipped to overseas warehouses first?

Yes. Chinadivision supports local warehousing in North America, and can first pre-place the goods to overseas warehouses, and then flexibly replenish them according to the FBA warehouse receiving situation.

How to unify the fulfillment when selling on multiple platforms?

Recommendation: Use Chinadivision's multi-platform order management system to achieve automatic order synchronization, unified packaging and delivery, and improve fulfillment efficiency.

During the critical period of Amazon Prime Day inventory delivery, Chinadivision will go all out to provide you with professional, efficient and reliable logistics services. You can rest assured that you will hand over the goods to us for transportation, and we will escort your business development with practical actions.

Choose Chinadivision as your logistics partner. With professional logistics services and rich industry experience, we will ensure that your goods can arrive at Amazon warehouses in a timely and safe manner, so that you can sell well on Prime Day without worry. We are committed to providing you with the best quality and most efficient logistics services to help you achieve excellent sales results on Prime Day. If you have any questions or need to know more about our services, please feel free to contact us. Choose Chinadivision and let us escort your Prime Day logistics transportation!