Amazon Japan Prime Thanksgiving Will Start Next Week

Amazon Japan's Prime Thanksgiving sale event, this is the second time this event has been held in Japan after last year, aiming to provide exclusive shopping discounts to Amazon Prime members.

Amazon Japan's Prime Thanksgiving event time

Official event time: 0:00 on October 19, 2024 (Saturday) to 23:59 on October 20 (Sunday), for 48 hours.

Pre-sale event time: October 17 to October 20, 2024, during which Prime members who purchase beauty products can receive points rewards and enjoy special discounts on specific products in advance.

Amazon Japan's Prime event theme and discount content

Discount coverage products

This event offers more than 1 million products for sale at special prices, covering large home appliances, furniture, daily necessities, food, beauty and other fields.

Discount Strength

Active products may enjoy a discount of no less than 25%, the product star rating must be above 4.0, the price is lower than the comparable price and lower than the lowest price in the last 30 days, and the price must be at least 5% lower than the sales price after September 2023.

Amazon said that this year's event will be more colorful than last year, providing more special items and shopping opportunities to save money. In addition, Amazon also mentioned that there will be more promotions on how to make shopping more cost-effective during the period, and the specific details will be announced later.

Eligibility and restrictions for participating in Prime Thanksgiving Sale

Eligibility: For Prime members, in addition to enjoying the sale, they can also experience other member-exclusive benefits provided by Amazon, such as fast and convenient delivery services, rich entertainment content, etc., to support members' family economy and improve the convenience of daily life. For users who register for Amazon Prime for the first time, they can enjoy a 30-day free trial period, and they can also participate in Prime Thanksgiving shopping during the trial period.

Activity restrictions: Some offers may be time-limited or quantity-limited, please refer to the information on the event page.

Amazon Prime Thanksgiving is held for the second time in Japan, aiming to give back to Prime members for their support and love. Through this event, Amazon not only provides Prime members with rich shopping discounts and convenient shopping experience, but also further consolidates the close connection and loyalty with members.

This Prime Thanksgiving sale is not limited to Japan, but will also be held in 19 countries/regions around the world, including Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, UK, US and Turkey, etc., but in countries outside Japan, the event may be held under different names and dates.

How can sellers prepare for Amazon Japan Prime Thanksgiving in advance?

Inventory management

Considering the peak sales during Prime Thanksgiving, sellers should predict potential hot-selling products based on sales data in advance, prepare inventory in advance, and reduce the risk of out-of-stock by automatically replenishing to FBA to avoid out-of-stock during the event.

Optimize product information

Ensure that the description, pictures and price information on the product page are accurate. High-quality product pictures and detailed descriptions can increase conversion rates. For Prime Thanksgiving, you can add holiday-related promotional information or discount tags.

Logistics preparation

Considering that there may be a large number of orders during the event, it is necessary to communicate with the logistics service provider in advance to ensure the smoothness of the logistics channel. Update the delivery status and follow up on after-sales issues to ensure a good customer experience and reputation. Using third-party logistics (3PL) services can provide professional warehousing and distribution services, such as Chinadivision to help sellers manage inventory and order fulfillment more effectively.

Customer service preparation

During the event, customer inquiries may increase. Ensure that there are enough customer service staff to respond to customer inquiries and solve possible problems in a timely manner.

Advertising and promotion

Increase product exposure and click-through rate through channels such as Amazon advertising to drive sales growth. Take advantage of the traffic advantage of Prime Thanksgiving and develop targeted advertising strategies.

Use third-party warehousing and logistics services

Third-party logistics Chinadivision can provide one-stop services including storage, inventory management, order fulfillment, etc. Choosing the right 3PL partner can help sellers save time and money while improving logistics efficiency and customer satisfaction.

Data analysis

Use the data analysis tools provided by 3PL to understand inventory levels, sales trends, and transportation costs to make better business decisions.

Global Shipping

If your business is international, choosing a 3PL that offers global shipping services can help you expand to new countries more efficiently while handling the complexities of cross-border shipping.

How does ChinaDivision help Amazon sellers?

Inventory Management: Store and manage your inventory efficiently. Work with a third-party logistics (3PL) provider to effectively manage excess inventory. This allows sellers to increase or decrease inventory based on demand without incurring high costs.

Order Fulfillment: Process orders accurately and in a timely manner. 3PLs can speed up the order fulfillment process and ensure fast shipping during peak sales periods. This is critical to maintaining customer satisfaction.

Shipping and Logistics: Reliable and cost-effective shipping solutions. Using a 3PL that offers multi-channel fulfillment services allows sellers to fulfill orders from a variety of platforms, not just Amazon. This can help capture sales from different sources while managing logistics from a single supplier.

Customer Service: Provide excellent customer support.

By working with ChinaDivision, you can:

Reduce out-of-stocks: Ensure you have enough inventory to meet demand.

Increase order fulfillment rates: Streamline the order fulfillment process and reduce shipping times.

Increase customer satisfaction: Provide excellent customer service and build trust.

Through these preparations, sellers can make better use of third-party warehousing and logistics services to ensure smooth transportation and delivery of orders during Amazon Japan Prime Thanksgiving Day, thereby improving customer satisfaction.

At the same time, choose a reliable third-party warehousing and logistics service provider, optimize warehousing layout and management, strengthen logistics and distribution capabilities, and reduce costs and improve efficiency. These measures will help sellers achieve better sales performance during Amazon Japan Prime Thanksgiving Day.