Why Do You Need a 3PL Shopify Fulfillment Service?

Mar 18,2025
Industry News
Common pain points of Shopify delivery and why you need a 3PL Shopify Fulfillment service? What are the signs that you need to outsource order fulfillment

As e-commerce business grows and order volume increases, a series of process management such as warehousing, packaging, shipping, and logistics tracking becomes more and more complicated. That's why more and more Shopify merchants are beginning to consider adopting Shopify Fulfillment and its 3PL (third-party logistics) service. This article will take a deep dive into the advantages of Shopify Fulfillment service, when you should outsource order fulfillment, and how to improve your Shopify store operations through customized fulfillment.

What is Shopify Fulfillment?

Shopify Fulfillment is an integrated service launched by Shopify to help merchants simplify the order fulfillment process, allowing merchants to store inventory in designated warehouses, and the Shopify team will handle packaging, shipping, and returns. By working with a network of fulfillment centers around the world, Shopify Fulfillment can automatically handle every step from inventory receipt to order shipment, including packaging, picking, shipping, and tracking. This not only reduces the operational burden of merchants, but also optimizes logistics routes through intelligent algorithms, shortens delivery time, and improves customer satisfaction. However, this model has obvious limitations:

3PL Shopify Fulfillment Service

Limited coverage area: mainly serving the North American market, it is difficult to meet global needs;

Strict SKU restrictions: there are high thresholds for product size, weight, and category;

Lack of flexibility: expansion during peak seasons needs to be applied for several months in advance, and cross-border taxation and customs clearance need to be handled by themselves.

Therefore, many medium and large sellers turn to 3PL Shopify Fulfillment Service (third-party logistics fulfillment service) to achieve through professional service providers:

Global multi-warehouse layout: reduce cross-border transportation costs and improve the efficiency of last-mile delivery;

Flexible supply chain: use storage space on demand and flexibly respond to sales fluctuations;

One-stop compliance: automatically handle tariffs, value-added tax (VAT) and product certification.

Common pain points of Shopify delivery

Time-consuming order processing: Manually processing orders is very time-consuming, leaving you with no time to focus on growing your business.

Inventory management challenges: Managing inventory levels, reordering inventory, and preventing out-of-stock can be a logistics nightmare.

Shipping costs and complexity: Selecting carriers, rates, and international logistics can be complex and expensive.

Difficulty in scaling: As your business grows, it can become challenging and costly to scale your in-house fulfillment operations.

Why do you need a 3PL Shopify Fulfillment service?

Cost efficiency

3PL service providers are able to leverage economies of scale to offer lower warehousing and shipping costs than most individual merchants. 3PLs negotiate bulk shipping rates with carriers like UPS, FedEx, and DHL, allowing you to offer more competitive shipping options and reduce overall logistics costs. In addition, you can avoid upfront investments in warehouse infrastructure and technology.

Speed ​​and efficiency

Take advantage of an extensive fulfillment network to quickly respond to customer needs, reduce delivery times, and increase customer satisfaction. By outsourcing order fulfillment to a 3PL, you can focus on core business activities such as marketing, product development, and customer service. 3PLs specialize in logistics and can handle order processing, packaging, and shipping more efficiently than your in-house team.

Professional management

3PL companies have extensive logistics experience and professional teams that can effectively handle complex processes such as inventory control, order processing, and return management.

Flexible expansion

Third-party logistics provides flexible warehousing solutions that can expand with your business. Whether you encounter a sudden surge in orders or a light order flow, you can adjust your storage and fulfillment needs without long-term commitments. As your business grows, 3PL services can seamlessly expand to meet changing warehousing and logistics needs.

Global coverage

For cross-border e-commerce, the global network of 3PL service providers means easier access to new markets and international delivery.

What are the signs that you should start outsourcing order fulfillment?

Surge in order volume

When warehouses are overwhelmed, wrong shipments are missed, customer complaints surge, and manual order processing becomes impractical during Black Friday and Cyber ​​Monday, outsourcing can ensure order processing speed and accuracy.

Order processing time exceeds 24 hours

Manual picking and ordering are inefficient, and the wrong shipment rate is greater than 3%.

Chaotic inventory management

The system clearly shows that there is stock, but the SKU cannot be found when picking the goods, resulting in order cancellation; Frequent problems of inaccurate inventory or over-inventory indicate that a more professional inventory management system is needed.

Rising logistics costs

It is found that logistics costs account for too high a proportion of sales, and it becomes urgent to seek more economical solutions.

Decreased customer satisfaction

Fast delivery cannot be achieved, freight calculation is not transparent, and package tracking information is lagging. Due to delayed or incorrect delivery, customer feedback is poor, affecting the brand image.

Lack of global delivery capabilities

Hope to expand into the international market, but the existing logistics network cannot support it.

These problems not only consume team energy, but also directly lead to customer loss. According to Shopify's official data, 73% of consumers give up repurchase due to poor logistics experience.

How to fulfill orders on Shopify through custom fulfillment?

Shopify Fulfillment service provides a high degree of customization flexibility, allowing merchants to adjust fulfillment strategies according to their own needs:

Inventory allocation: Intelligently allocate inventory to the most suitable fulfillment center based on your sales data and customer needs.

Packaging options: Customize packaging materials and brand information to enhance brand recognition.

Shipping options: Choose a variety of shipping methods and speeds to meet the delivery preferences of different customers.

Return management: Set up a simple return process to improve customer experience while optimizing reverse logistics efficiency.

Integrated Tracking: Get real-time updates on order status and enhanced transparency with tracking integrated into the Shopify platform.

How to Choose the Right 3PL Shopify Fulfillment Service

Integrations: Make sure the 3PL integrates seamlessly with Shopify and other tools you use.

Global Reach: If you sell internationally, choose a 3PL with a global network to reduce shipping time and costs.

Custom Options: Look for a 3PL that offers custom packaging and branding solutions.

Scalability: Choose a partner that can grow with your business.

How Chinadivision Can Help

At Chinadivision, we offer comprehensive 3PL Shopify fulfillment services designed to help you scale your business efficiently. Our solutions include:

Seamless Integration: Connect your Shopify store to our fulfillment system in minutes.

Global Warehouse Network: Store inventory in multiple locations to reduce shipping time and costs. Custom Packaging: Create a unique unboxing experience with branded packaging.

Real-time Data and Analytics: Track inventory levels, order status, and shipping performance.

Expert Support: Our team of logistics experts is here to help you.

How Chinadivision Can Help At Chinadivision, we provide comprehensive 3PL Shopify fulfillment services designed to help you scale your business efficiently. Our solutions include:

Seamless Integration: Connect your Shopify store to our fulfillment system in minutes.

Global Warehouse Network: Store inventory in multiple locations to reduce shipping time and costs.

Customized Packaging: Create a unique unboxing experience with branded packaging.

Real-time Data and Analysis: Track inventory levels, order status, and shipping performance.

Expert Support: Our team of logistics experts is always here to help you.

Core Advantages of 3PL Shopify Fulfillment Services: More Than Just “Shipping”

How do professional third-party logistics service providers (such as ChinaDivision) create value for Shopify merchants?

Smart System Seamless Integration

Automated Synchronization: Connect to Shopify backend through API to synchronize order and inventory data in real time;

Multi-platform unified management: Process orders from Shopify, Amazon, independent stations and other channels at the same time;

Dynamic routing optimization: Automatically match the best logistics solution based on cost, timeliness, and tariffs.

Global warehousing network reduces costs and increases efficiency

Nearby delivery: overseas warehouses in the United States, Germany, Australia, etc. can be delivered within 23 days;

B2B bulk cargo fulfillment: support full container direct delivery to retailer warehouses such as Walmart and Costco;

Inventory warning: intelligent replenishment suggestions based on historical sales data to avoid out-of-stock backlogs.

Compliant cross-border logistics

DDP DDU mode: pay customs duties on behalf of others, pre-examine customs declaration documents, and reduce customs clearance risks;

Return processing: quality inspection at overseas return centers, re-labeling and secondary sales to reduce losses;

Product compliance support: EU CE, US FDA and other certification consulting.

Data-driven customer experience upgrade

Freight calculation plug-in: automatically display estimated freight and taxes before customers place an order;

Full-link tracking: real-time logistics node push from warehouse to receipt;

Customized packaging marketing: brand-exclusive packaging boxes and gift packaging increase repurchase rates.

Popular topic answers

How does Shopify shipping work?

Shopify provides a built-in shipping function that allows merchants to set freight rules, select carriers, and print labels. Combined with Shopify Fulfillment, the whole process is more automated.

How to ship products on Shopify?

In addition to the built-in shipping tools, merchants can also completely outsource the logistics process through the Shopify Fulfillment service, and only need to monitor the order status in the background.

Shopify delivery service vs. third-party fulfillment

Shopify Fulfillment is an official service provided by Shopify, which is highly integrated and easy to manage; while third-party fulfillment services provide more options and flexibility, suitable for merchants with special needs. As an international fulfillment service provider, Chinadivision Logistics Warehousing Fulfillment Service Provider has a global warehousing network and rich e-commerce logistics experience, and can provide you with customized Shopify Fulfillment solutions.

Whether it is inventory management, order processing or global delivery, we can provide professional and efficient services to help your business achieve rapid growth. If you are facing the above challenges or have any questions about the Shopify Fulfillment service, please contact us and let us explore the most suitable order fulfillment solution for you.

Logistics fulfillment is a strategic link to drive customer retention and word-of-mouth growth. By outsourcing Shopify order fulfillment to professional 3PL service providers such as ChinaDivision, companies can focus their resources on product innovation, brand marketing and user experience design, and truly achieve efficient global expansion.

About the Author: Limi

About the Author: Limi

Limi is a content marketing expert at ChinaDivision, helping businesses and e-commerce sellers navigate the complexities of international shipping by providing actionable tips and comprehensive guides on logistics, shipping, and cargo transportation.